January 30, 2016 § Leave a comment
Mr J L Garvin, editor of the Observer to Joyce Grenfell:
Avoid ’which’ and ‘and’. Stop and start again.
Facts first-feelings later.
Indicate, don’t elaborate.
Short sentences are more telling.
In 1937 Joyce Grenfell agreed to a six weeks’ apprenticeship for the job of radio critic. For three weeks, keeping in mind the rules, she wrote and rewrote practice columns. On what should have been her fourth week of the apprenticeship, her unsigned column appeared in the Observer, 11 April 1937.
From the book, Joyce Grenfell Requests the Pleasure